Welcome to the Spicy Squirrel Blog homepage, where we have squirrelled away a stash of useful articles. Focussing on all aspects of freelancing, small business and digital topics, from logo design to SEO, you can find a whole host of spicy info here. Also look out for our special Squirrelsplaining posts - where Spicy Squirrel explains a range of STEM concepts in easy terms. String theory? AI? no problemo.
Demystifying Digital
In today's digital world, where information flows abundantly, establishing a unique and authentic voice is essential. Your brand voice is not just about the words you use; it's about the personality and values that come through in your copywriting. In this article, we'll explore how to establish your brand voice and convey it effectively in your written content.
Demystifying Digital
More than ever, a strong online presence is a vital asset for businesses with physical locations. An effective digital presence not only enhances brand visibility but also drives potential customers to your doorstep. Here, we'll explore strategies to improve your digital presence and entice customers to walk through your door.
Demystifying Digital
Forging and maintaining a strong online presence is crucial for small businesses. Search Engine Optimization (SEO) is the key to increasing your visibility in search engines like Google and driving organic traffic to your website. This guide will explore how small businesses can effectively leverage SEO to improve their online presence and attract more customers.
Demystifying Digital
In the world of graphic design, colour is not merely a visual element but a powerful tool that communicates emotions, evokes moods, and conveys messages. Understanding the significance of colour theory is fundamental for every graphic designer. In this article, we'll explore why colour matters and how it plays a pivotal role in graphic design.
Demystifying Digital
For freelancers and small business owners, the decision of whether to build your business website yourself or to hire a professional web designer and developer is crucial. While both options have their merits, the advantages of hiring a professional often outweigh the convenience of using a template builder.
Demystifying Digital
For small business owners and freelancers, having a strong online presence is essential. In 2025, search engine optimization (SEO) will continue to evolve, with new trends shaping how your business gets found online. Whether you're running an e-commerce store, a freelance portfolio, or a local business, these key SEO trends will help you stay ahead of the competition.
Demystifying Digital
In today's fast-paced world, the notion of working a standard 40-hour week has been deeply ingrained in our culture. However, for freelancers, creatives, and small business owners, this conventional model often feels outdated and unproductive. This blog post explores the idea of a 4-hour workday, questioning the necessity of a full workweek and examining its potential benefits and challenges.
